Sales Services

VP of Sales

Small to mid size companies should not miss their market window by engaging with inexperienced sales management. Essential has a proven track record of getting companies to market successfully.

When Essential becomes your VP of Sales you can trust that your sales channels will be developed quickly and professionally. You can also rest assured your products will realize their maximum sales potential in the shortest possible time.

  • Recruit, hire, train and manage all sales channels including representatives, direct sales, and distributors.
  • Develop Hybrid channels as additional sales channel
  • Provide direct sales interface
  • Close deals
  • Provide customer service functions such as order entry, process sample request, etc.
  • Provide your customers with a very professional, experienced, sales management team to interface with.

 

Distribution Management

With the massive changes ongoing in the Distribution Channel many companies find themselves unsure of how to build a successful Distribution Channel. Additionally, most companies don’t have the internal resource to focus on developing such a Channel.

By hiring Essential to build and manage your Distribution Channel your company will gain additional sales without taking focus away from any direct selling.

  • Establish goals and objectives for a successful Distribution program
  • Recruit Distributors
  • Review and negotiate contract
  • Create sales training material and collateral
  • Train Distributors on selling your products
  • Drive sales
  • Create design win and ship and debt programs as needed
  • Provide sales support administration

 

Hybrid Channel Management

The objective is to leverage other industry based sales organizations to promote your products through sales partnerships. The ideal Hybrid Channel would have products complementary to yours and a much larger market presence.

Often our clients don’t have the time and resources to develop and manage such a program. This is an excellent way to complement your current channel strategy.

  • Research all potential Hybrid Sales Channels.
  • Develop business model template for channel
  • Meet with each potential and present proposal
  • Formalize business relationship
  • Launch into the market
  • Manage Hybrid Channel on a day to day basis

 

Customer Generation Program

Our Customer Generation Program’s objective is to continuously research and find new customers for our clients and to continuously contact each prospective customer and expose them to our client’s products. This is an excellent way to find new customers and to have a process whereby any potential gets contacted. This is a great complement to any existing sales channel.

  • Research customer names via websites, trade associations, etc.
  • Develop key contact point at each of the potentials
  • Contact key contact via phone, fax, etc.
  • Provide supporting material such as samples, datasheets

 

Strategic Account Management

Traditional sales channels are based on geography. For multi location, larger account penetration, a geography based sales strategy is not effective. Larger accounts need a team strategy and coordination. Most companies don’t have the resources to invest in Strategic Account Management.

Essential has the proven experience in managing global multi location accounts. Essential is the perfect solution for a company who like to grow a customer into a Strategic Account.

  • Develop Strategic Account qualifications
  • Work with management to choose the best account to focus on
  • Develop a Strategic Selling plan
  • Implement and coordinate plan with current sales channels
  • Manage all actives on a day to day basis.

 

Management of U.S. Sales

Many foreign or market focused companies, have a need to build a U.S. sales operation. With Essential, we build and manage the entire operation for you. Our experience enables our clients to have an effective sales operation, quickly, and cost effectively.

  • Recruit, hire, train and manage all sales channels including representatives, direct sales, and distributors
  • Develop Hybrid channels as additional sales channels
  • Provide direct sales interface
  • Close deals
  • Provide customer services functions such as order entry, process sample request, etc.
  • Provide your customers with a very professional, experienced, sales management team to interface with